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Excerpt (6 pages of 40) from my 2012 Smithsonian NMAI Presentation.
This is an excerpt (pages 1 through 6 of 40 pages) from my January 2012 Smithsonian NMAI Brand Strategy Presentation on how to develop a holistic and authentic “commercial” strategy for a cultural arts organization… 
Interesting that I have a lot of views, but no “likes” or “comments.” Perhaps because I didn’t post the entire presentation….It was just a teaser!
Apr 23, 2014

Excerpt (6 pages of 40) from my 2012 Smithsonian NMAI Presentation.

This is an excerpt (pages 1 through 6 of 40 pages) from my January 2012 Smithsonian NMAI Brand Strategy Presentation on how to develop a holistic and authentic “commercial” strategy for a cultural arts organization… 

Interesting that I have a lot of views, but no “likes” or “comments.” Perhaps because I didn’t post the entire presentation….It was just a teaser!

Apr 11, 2014 / 12 notes

elleluna:

The Alchemist

Welcome to my new website!
Feb 16, 2014

Welcome to my new website!

Feb 15, 2014
May 24, 2013
the Tag Cloud for my blog topics to date…
Mar 18, 2013

the Tag Cloud for my blog topics to date…

Mar 8, 2013

THE BLOSSOMING OF THE SECOND-HAND E-COMMERCE MARKET…

In the past year, I’ve investigated the blossoming second-hand e-commerce market and the various platforms that are out there. The post-financial crisis years made all fashionistas budget-minded, including the Park Ave babes and “housewives” of various cities…

Ebay should be scared because they are sure to loose market share in their designer resale auction business… Ebay and Amazon’s platforms have been more about efficiency, like when you “shop like a heterosexual man” because you know exactly what you want and just buy it. Both Ebay and Amazon are rushing to improve their selling and shopping experiences to be more engaging. Ebay and Amazon’s efforts are replicating leading fashion retailers and media conglomerate sites from curation and editorial (e.g. Net-a-Porter/Mr.Porter, Barney’s New York, YOOX, Refinery29, INstyle, etc).

Existing off-price retailers are trying to join the parade - Gilt has entered with Portero and Bluefly with its Belle & Clive division… Polyvore and ShopStyle provide great aggregation and engagement for fashionistas, but don’t have the social commerce integration. Perhaps Google Shopping and Facebook will soon have their own personal shopping platforms…

Fashionistas are every more demanding in having better e-commerce experiences; and, what is better for the environment than extending the life cycle of consumer products…

There is a plethora of sites to choose from: TheRealReal (like a Gilt or Fab model), Shop Hers, Threadflip, Poshmark, Twice, SNOBSWAP, and so forth…all of which provide the seller a much better consignment split (@70-90%) than a local consignment shop (@40- 50%).

Based on the ease of use of posting as a seller and the 80% cut, I selected to use Threadflip and POSHMARK to understand the customer experience and the community (as well as my own closet purge).

Feb 6, 2013

To all the single ladies…

Nothing better than to laugh on Valentine’s Day.

Best cards ever on www.colettepaperie.com. Makes me want to send cards when I normally wouldn’t have…

Oct 11, 2012

CURATED COMMERCE

Despite the fact that Fab’s featured suppliers have very limited quantities and often are usually over-priced, it’s a wonderful way for those trying to market their brands and products. If anything, Fab is the sort of Jeff Koon-ified Etsy. Before Fab, there wasn’t a painless way of seeking out a design-oriented marketplace without having to search through hundreds of items (Etsy) or sites. AND, I have to say that I really love this new ad (including the guy in it)…

Fancy (thefancy.com) preceded Pinterest, and I though had huge potential in terms of the community of trendsetters that crowdsourced the product on that site. And unfortunately fell by the wayside in that it failed to commercialize its subscriber following in emails in the way that Fab did. Fancy had a more refined, understated and exclusive email approach. But now, and unfortunately, Fancy’s promotion of it’s new “birchbox” of Fancy things has completely taken over the emails to the point that the emails have lost that refined, understated look. Nonetheless, Fancy’s feed of items is still spectacular and easy to digest.

This goes down as one of the worst ads ever:
1.) Since when did an image of a lace thong exposed from a woman’s rear in acid wash jeans provide “a little taste of luxury” ?  
2.) The look is not sleek and sultry, but “slutty.”
3.) The description of the cotton gusset in a lace thong should NOT evoke coziness…
*Note to self and the general public: unsubscribe from dealfind because it’s all crap. Stop ruining the beautiful earth with cheap, disposable products…
Aug 14, 2012

This goes down as one of the worst ads ever:

1.) Since when did an image of a lace thong exposed from a woman’s rear in acid wash jeans provide “a little taste of luxury” ? 

2.) The look is not sleek and sultry, but “slutty.”

3.) The description of the cotton gusset in a lace thong should NOT evoke coziness…

*Note to self and the general public: unsubscribe from dealfind because it’s all crap. Stop ruining the beautiful earth with cheap, disposable products…

"IKEA Tries to Assemble a Sustainable Operation, Despite Disposable Products" reported by Ariel Schwartz, Senior Editor at Co.Exist…
All I have to say is “It is about time!” 
My Cambridge Judge Business School classmates and many of my close friends can attest to my ramblings on several years ago about how large corporations that have highly-disposable, short life-cycle consumer products like IKEA, H&M, Disney, Gap, Zara, Home Depot, Lowe’s and Walmart ought to run “closed loop” or “cradle to cradle” products. In other words, since a large proportion of their products are wood or polymer-based, they have the potential for recycling and upcycling products after use to make new products such that there is a continuous life cycle.
Why? They are large enough to have the infrastructure, from manpower to distribution and logistics, to efficiently run a “take-back” program. In order for most recycling processes to be cost-effective, materials must be collected in large, uniform volumes. Materials collection and segregation is by far the most critical and costly aspect of waste management… In this case, they are diverting waste from landfills and incineration and converting it into a raw materials. It takes less water and energy to convert plastic bottles into tee shirts, and subsequently tee shirts to tee shirts.
The idea came long before me and my years in managing corporate waste contracts though… and even before McDonough & Braungart as well. I believe that Patagonia was actually the first retail innovator of the closed-loop design and manufacturing process with a “take-back” business model (they had cardboard collection boxes in retail stores even before they opened their own chain stores). Props to Patagonia…
The next leader…NIKE.
http://nikeinc.com/news/basketball-nike-hyper-elite-uniform-and-nike-lunar-hyperdunk-2012
Feb 27, 2012

"IKEA Tries to Assemble a Sustainable Operation, Despite Disposable Products" reported by Ariel Schwartz, Senior Editor at Co.Exist…

All I have to say is “It is about time!” 

My Cambridge Judge Business School classmates and many of my close friends can attest to my ramblings on several years ago about how large corporations that have highly-disposable, short life-cycle consumer products like IKEA, H&M, Disney, Gap, Zara, Home Depot, Lowe’s and Walmart ought to run “closed loop” or “cradle to cradle” products. In other words, since a large proportion of their products are wood or polymer-based, they have the potential for recycling and upcycling products after use to make new products such that there is a continuous life cycle.

Why? They are large enough to have the infrastructure, from manpower to distribution and logistics, to efficiently run a “take-back” program. In order for most recycling processes to be cost-effective, materials must be collected in large, uniform volumes. Materials collection and segregation is by far the most critical and costly aspect of waste management… In this case, they are diverting waste from landfills and incineration and converting it into a raw materials. It takes less water and energy to convert plastic bottles into tee shirts, and subsequently tee shirts to tee shirts.

The idea came long before me and my years in managing corporate waste contracts though… and even before McDonough & Braungart as well. I believe that Patagonia was actually the first retail innovator of the closed-loop design and manufacturing process with a “take-back” business model (they had cardboard collection boxes in retail stores even before they opened their own chain stores). Props to Patagonia…

The next leader…NIKE.

http://nikeinc.com/news/basketball-nike-hyper-elite-uniform-and-nike-lunar-hyperdunk-2012

Chinese brushwork.
Feb 14, 2012

Chinese brushwork.

Amazing how new good ideas (Stitchagram) sprout from existing ones (Instagram)… Can’t wait to make my own Stitchagram pillows…
Oh yeah, and I can’t forget, big props to Joe Mio, who created Webstagram….
http://web.stagram.com/n/jmworks/
Feb 13, 2012

Amazing how new good ideas (Stitchagram) sprout from existing ones (Instagram)… Can’t wait to make my own Stitchagram pillows…

Oh yeah, and I can’t forget, big props to Joe Mio, who created Webstagram….

http://web.stagram.com/n/jmworks/

Best life manifesto I’ve ever read… http://shop.holstee.com/pages/about#the-holstee-manifesto
Jan 31, 2012

Best life manifesto I’ve ever read… http://shop.holstee.com/pages/about#the-holstee-manifesto

Jan 31, 2012 / 8 notes

iouproject.com is a unique apparel brand showing collaboration between Indian textile and European artisans. In essence, the least networked apparel supply chain yet…