The Latest

Low-back dress design circa 2003
Oct 15, 2014

Low-back dress design circa 2003

One of my designs circa 2003
Oct 15, 2014

One of my designs circa 2003

Sushi bib that I did with “puffy paints.” 
Apparently, I am excellent at holding baby showers… Think I’ll need to start taking orders now… Seriously.
instagram.com/happycontentme
Oct 4, 2014

Sushi bib that I did with “puffy paints.” 

Apparently, I am excellent at holding baby showers… Think I’ll need to start taking orders now… Seriously.

instagram.com/happycontentme

Jul 24, 2014

AMERICAN EXPRESS: Membership has its privileges, but the privileges are not always as good as you might expect them to be…

In this case, my assumption is that American Express’ offer to OPEN customers is more about providing lead generation to Intuit and possibly earning some form of commission.

            AMEX OPEN - 60% off vs INTUIT ONLINE - 70%

OTHER ALTERNATIVES TO INTUIT ONLINE:

https://www.xero.com

http://www.freshbooks.com/

https://www.waveapps.com/

http://www.zoho.com/books/

Jul 16, 2014

BELONGING…

My “Belo” versions from Create Airbnb, which lets you:

make your own symbol of belonging to represent your home, your adventures, your story.

But, somehow, my versions just remind me of female parts…

Jul 16, 2014

Airbnb’s new “Belo” visual mark is launched with www.create airbnb.com and with an interesting collaboration with Zazzle.

Excerpt (6 pages of 40) from my 2012 Smithsonian NMAI Presentation.
This is an excerpt (pages 1 through 6 of 40 pages) from my January 2012 Smithsonian NMAI Brand Strategy Presentation on how to develop a holistic and authentic “commercial” strategy for a cultural arts organization… 
Interesting that I have a lot of views, but no “likes” or “comments.” Perhaps because I didn’t post the entire presentation….It was just a teaser!
Apr 23, 2014

Excerpt (6 pages of 40) from my 2012 Smithsonian NMAI Presentation.

This is an excerpt (pages 1 through 6 of 40 pages) from my January 2012 Smithsonian NMAI Brand Strategy Presentation on how to develop a holistic and authentic “commercial” strategy for a cultural arts organization… 

Interesting that I have a lot of views, but no “likes” or “comments.” Perhaps because I didn’t post the entire presentation….It was just a teaser!

Apr 11, 2014 / 13 notes

elleluna:

The Alchemist

Welcome to my new website!
Feb 16, 2014 / 1 note

Welcome to my new website!

Feb 15, 2014
May 24, 2013
the Tag Cloud for my blog topics to date…
Mar 18, 2013

the Tag Cloud for my blog topics to date…

Mar 8, 2013

THE BLOSSOMING OF THE SECOND-HAND E-COMMERCE MARKET…

In the past year, I’ve investigated the blossoming second-hand e-commerce market and the various platforms that are out there. The post-financial crisis years made all fashionistas budget-minded, including the Park Ave babes and “housewives” of various cities…

Ebay should be scared because they are sure to loose market share in their designer resale auction business… Ebay and Amazon’s platforms have been more about efficiency, like when you “shop like a heterosexual man” because you know exactly what you want and just buy it. Both Ebay and Amazon are rushing to improve their selling and shopping experiences to be more engaging. Ebay and Amazon’s efforts are replicating leading fashion retailers and media conglomerate sites from curation and editorial (e.g. Net-a-Porter/Mr.Porter, Barney’s New York, YOOX, Refinery29, INstyle, etc).

Existing off-price retailers are trying to join the parade - Gilt has entered with Portero and Bluefly with its Belle & Clive division… Polyvore and ShopStyle provide great aggregation and engagement for fashionistas, but don’t have the social commerce integration. Perhaps Google Shopping and Facebook will soon have their own personal shopping platforms…

Fashionistas are every more demanding in having better e-commerce experiences; and, what is better for the environment than extending the life cycle of consumer products…

There is a plethora of sites to choose from: TheRealReal (like a Gilt or Fab model), Shop Hers, Threadflip, Poshmark, Twice, SNOBSWAP, and so forth…all of which provide the seller a much better consignment split (@70-90%) than a local consignment shop (@40- 50%).

Based on the ease of use of posting as a seller and the 80% cut, I selected to use Threadflip and POSHMARK to understand the customer experience and the community (as well as my own closet purge).

Feb 6, 2013

To all the single ladies…

Nothing better than to laugh on Valentine’s Day.

Best cards ever on www.colettepaperie.com. Makes me want to send cards when I normally wouldn’t have…

Oct 11, 2012

CURATED COMMERCE

Despite the fact that Fab’s featured suppliers have very limited quantities and often are usually over-priced, it’s a wonderful way for those trying to market their brands and products. If anything, Fab is the sort of Jeff Koon-ified Etsy. Before Fab, there wasn’t a painless way of seeking out a design-oriented marketplace without having to search through hundreds of items (Etsy) or sites. AND, I have to say that I really love this new ad (including the guy in it)…

Fancy (thefancy.com) preceded Pinterest, and I though had huge potential in terms of the community of trendsetters that crowdsourced the product on that site. And unfortunately fell by the wayside in that it failed to commercialize its subscriber following in emails in the way that Fab did. Fancy had a more refined, understated and exclusive email approach. But now, and unfortunately, Fancy’s promotion of it’s new “birchbox” of Fancy things has completely taken over the emails to the point that the emails have lost that refined, understated look. Nonetheless, Fancy’s feed of items is still spectacular and easy to digest.